This week I read a blog about innovation from Ben Shute. He is the creator of the The Online Business Adviser. It made me think about how I define innovation in my business and personal life.

Shute defined innovation for him as “original thinking, or revolutionising old thinking to a level where it becomes something that stands on its own merits.” I really like his meaning of innovation because when I was coming up with the name for this blog I chose the word innovative because it represented someone who was intending to move or be characterized by moving towards something new or different (See dictionary.com).

In public relations we always need to find ways to “think outside the box”. I think this is true for life in general. But how often, do we get stuck doing the same things we have always done because we think they are working. Notice I say “think” they are working.

Sometimes it takes jumping out of the box, and putting innovation in action, to realize that we are not maximizing our communication potential.

I want to be surrounded by people I can help “think outside the box”. Clients and friends who are not scared to dig deep and be innovative. For me, innovative is having the courage to actively pursue something new or different.