I have started to write this blog a million times. The word focus has become part of my everyday vocabulary. "Focus, Cherisse, Focus."
Over the summer I started a new ritual. At the beginning of each week I set goals for what I want to accomplish by the end of the week. The start of a new semester has made me realize how thankful I am that I started setting weekly goals for myself in the summer. The thing is I don't always accomplish the goals I set. Often I find myself being thankful for what I did accomplish throughout the week. The revelation for me is that instead of being hard on myself for not accomplishing my goals, I have to think about it as redefining my goals. Be flexible!
How true is this when we are trying to be innovative and implement social media into our public relations practices? Social media can be a great tool, but only when you focus on bits of it at a time. So many times, I start in one page and wonder off to another page.
Effective social media begins with a goal and then requires perseverance. Here is what I have done to stay on track.
1) Focus on two or three platforms. I am currently focusing on blogging, Twitter, and Linkedin.
2) Set a schedule.
3) Set a number of how many blog post do you want to write in a week, how many tweets do you want to send out in a day, how many followers to I want to get, how many connections do I want to make.
4) Get involved! Join chats, discussions, and leave comments on other blogs.
5) Always leave time to learn new things.
In the end, you will know if you persevered if at least one social media tool is working for you.
Bonus: Evaluate your social media practices? What are your goals? Is perseverance bringing you effective results?
Perseverance! My Goal Setting Strategy for Social Media
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2 comments:
I agree that social networking is an important part of an overall marketing plan. However, I find it hard to decide where to focus my attention -- there are so many options. Lately, I've been trying to build my network through Linkedin, obviously in an effort to build my voiceover business. I also visit and comment on some boards related to voiceover and recording. I wonder though if I'm wasting time on these efforts and should instead just be cold calling businesses that might use my services. Have you allocated a percentage of your time just for social networking?
My time time allocation depends on the platform. Because I consider myself a social media coach, I spend about 60% of my time on social networking. It is what my clients seem to need the most. Twitter to me is like answering the phone. I try to at least tweet 4 times in a day. Sometimes I get caught up. I also try to update and work my Linkedin Account two days away. Those days are usually the same days I blog. I am learning to be flexible with myself. I celebrate every blog, every tweet, and every connection as a success.